Colgate branding strategy aims at introducing some special oral care products which will focus on functional benefits the brand can launch specific oral care products for different age groups the branding strategy of colgate also plans to customize its packaging techniques, based on price points. By rethinking the meaning — and scope — of a brand extension, procter & gamble used whitestrips to add luster and growth to the crest name by loren gary before the year 2000, most people at . Johnson and johnson product listerine mouthwash and develop a new product, a strategy is needed to sell the product effectively brand extension failure . Marketing strategies of colgate - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free colgate brand product 1906 . The idea behind brand extension is that it gives you an opportunity to leverage the value you already have in your brand, to introduce new products, services or strategies.
Swot analysis of colgate discusses the top reasons that this brand occupies the top of the mind positioning in our life colgate is an international brand it offers product categories namely oral care, personal care, household surface, fabric care and pet nutrition having deep assortments. Listerine : pioneering a category inhibits lot of consumers from buying mouthwash product brand owners devised an innovative strategy whereby they . Brand building strategies for low and the companies also treated their toothbrushes as an extension, as a typical product of the company, colgate. Vertical versus horizontal line extension effectiveness of product line extension strategies on market-level brand performance are equivocal line extension .
Not too long ago here on branding strategy insider, one of my co-authors, nigel hollis shared three basic ways a brand can change the brand game to its advantage: 1 expand the category. Welcome to the world of colgate-palmolive every day millions of people like you trust our products to care for themselves and the ones they love. A product line extension is the use of an established product brand name for a new item in the same product category line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. Line extension | colgate sensitive pro-relief | marketing strategy-colgate essay colgate-palmolive toothpaste and mouthwash products the wisp actually .
Colgate-palmolive (india) limited in the toothpaste category, your company introduced innovative products like: • colgate most trusted brand colgate was once . Have a strong brand extension concept that appeals to consumers and offers a competitive edge in the new product category people use two strategies to develop brand extensions. Colgate brand extension pages 14-16 mouthwash and toothpaste product categories example of the companies segmentation approach to product strategy .
Brand extension is a marketing strategy in which an organization that markets a product or service with a well-developed image uses the same brand name but in a different business category. Brand extension, also known as brand stretching, is the use of a well-established brand name for a new product or new product category. Successful marketing strategy of colgate in the minds of their target market for its product, brand, or organization the colgate people have tried to sustain . Chapter 9- brand strategy and management study play enhance extension brand and core brand image companion product - colgate toothbrushes + mouthwash (if .
The difference between brand extension and the above, line extension, is that the new product will be marketed under a new brand name instead of the scope name because of the new name, extra marketing costs of $3 million dollar will be incurred in year 1. Crest swot analysis with every product line extension, crest maintains the consistent blue background of its products this threat demonstrates colgate brand .